At the end of March, A company named “ Guangbo Australia(Melbourne) stock company, Ltd” established in Melbourne Australia. This company register for more than 1 million USD dollar, which seems just like a ordinary trading company, but it is the first strategic step of the “ ant dance as elephant”, said by the owner of this company and the president of Guangbo Group.

This group company take itself as ant, actually own 14 subsidiary companies, including 4 overseas companies. The Guangbo Group with great name in the line of stationery once has made great history of taking e more than 40% share in the domestic paper made stationery market. Because of nonstandard market competition with the development of sales market, President WangLiping pay more attention to wide oversea market. Nowadays Guangbo Group not only has owned 4 marketing company in Hongkong, Los Angeles-America, Dubai-U.A.E, Melbourne, Australia separately, but also establish more than 20 agent offices located in Belgium, Italy, etc. By these channels, The volume, book, album and some fine paper made products are continually transferred to European, America, Middle-East and South Africa , etc, these market. Disney, Walmart，Carefour these Great international buyers are also interested in this ant group with elephant ambition, only in year 2003, they have place order with Guangbo nearly 50 million USD dollar.

 

Then we may guess where does the power come from for this ant to dance as elephant?

Brand management

In 1992, when President WangLiping took in charge of Guangbo company which debt was more than 800 thousand. At that time he seemed owned enough courage to drive this elephant advancing. He also took an action out of other people’s imagination. He abandoned aluminum alloy door and window business, and turned to color print packing. By renting a No.08 printing machine , he started color printing way for Guangbo company. And this strategic decision bring a famous brand in stationery line. At present, Guangbo color printing company has been the biggest company in Zhejiang Province, and own more than 20 sets printing machine value above 10 million RMB. As it can take the convenience of using printing machine, Guangbo also start business of stationery manufacture.

In 1996, when Wangliping went to Germany to attend a stationery exhibition, he was surprised to find that the sales price of book , volume and album made from his company named in other company’s brand, the price was 300% higher than the original manufactured price. Then he registered “Guangbo” Brand name when he came back. In 2002, a great European stationery corporation want to buy “Guangbo” Brand with the price of several million USD dollar, but it was refused by president Wangliping. As he know, to build “Guangbo” brand was a kind of the strategic guide of survival and development for our group, the time of brand building for stationery market was coming soon.

In 2003, a disquisition name “ Fighting for brand in stationery” bring great attention in the main domestic media. Some famous newspaper like “People Daily-Market edition”, “Manager Daily” and “Global article” all published this article, which was written by our president Mr.Wangliping. He expatiated how to build brand being famous for local corporation and how to enter into international market.

And very fortunately, within 20 days after the article published, Guangbo Group received a big order without any sales promotion. In the end of August, a great America purchaser came to China and invited public bidding for notebook to Iraq student order value 16 million. Some main big stationery manufacturer all attend this bidding, but finally after comprehensive evaluation by purchaser delegation, they confirm to place order with Guangbo Group. What was the main reason cause these purchaser choose Guangbo Group as the cooperation partner? One of purchaser delegate explained it in fluent Chinese : “ Guangbo is the representative brand of Chinese stationery in American market, the album, book manufactured are warmly welcomed by American people. Another reason is our lead time is very short but the quality must be superior, it seems that only the production capacity like Guangbo Group could do it.” In addition, some great purchaser like Disney , Walmart, Carrefour, they were interested more to the famous brand stationery in China market.

Multi-industry Development

When we refer to the ant-elephant step, we have to be astonished to such a fact: in the line of stationery, the famous brand in overseas market penetrating into our local market gradually as the representative of album industry, Guangbo Group has been the leading brand in the paper make stationery line gradually. Only in the stationery line, Guangbo group sales value had been near to 1 billion in 2003. Stationery industry has been the traditional and mainstay industry for the development of Guangbo Group, the stationery product has been sold over to 60 countries and district on the world.

But it was not the final target for this elephant, in year 2000, the first high level super thin Namometer and nickel powder production line was fired successfully in our group. After that, Namometer copper powder, Namometer compound were both been the main product of Namometer material, and then own international leading technology of namometer metal powder preparation technology, making namometer metel powder by applying plasma heating physical PVD technics. It had achieved 4 national invention patent and practical patent, and own completely independent knowledge property right, was mainly used to the interior electrode and terminal, which filled up the blank in the domestic application field, and ranked as the national “ Fifteen” new material important item., also opened European, Japanese, East south Asia, and domestic market. This new top high technology industry was the first dancing step for the Gruangbo this ant.

In the end of year 2002, Guangbo Group found the prospect of digital camera was very wide both domestic and overseas market. Then he entered digital electronic market by investing 500 million mainly manufacturing middle and low level digital camera in 2 million –4 effective megapixel. At present, digital camera model CCD2.1 million, CCD3 million, CMOS300, have been off line and entered into market, put on the shoppe of Gome，Su’ning, these big home appliance supermarket, and also received many orders from Australia and UAE market.

Certainly, it was just the beginning of elephant dancing for the ant. In Sep, 2003, Guangbo science and technology zone with general investment value 1 billion was the real elephant dance of the ant. This zone with European land style combined east and west construction culture and human spirit , build up “Guangbo” high clarity and high tech image, and show the group “Wide sky and ground and broad mind” enterprise image completely. Supposed by the master of ant kingdom Mr.Wangliping, there would be 20 production line build in this zone before 2006, production capacity reached from 250 tons to 300 tons, and 10 digital camera production line, which could manufacture 3 million sets digital camera per year, and obtain the sale value more than 5 billion.

In addition, how to make office product intelligentize and family use as a part of family office, is the common target of the intelligentize home community in the future. Invested 10 million USD dollar intelligentize home living item will start in the end of 2005 on way of Guangbo hi tech multi- industry development. It is mainly used to produce digital printer and electronic album such kind of products, and to get production value 500-800 million between 3-5 years.

Talent combination

Guangbo Group take itself as ant, then it can combine each small ant and make talent strategy by taking the characteristic of corps ant.  The length of corp ant . is only 5 mm, its characteristic is moving in a great group. There are countless ants formed together, but each of them do their own work, then they could move the things which is much bigger than them. It is said that counted on this characteristic, people they explain how the pyramid is build.

The development of our company also need such spirit. Guangbo brand have penetrated in global market more than 60 countries and district, execute the strategy of “go abroad”, and realize the global output and penetration, make Guangbo stationery as the symbol of “made in China”, to show our product on the counter of multinational purchaser and global exhibition. These action they all need combination talent frame.

Ningbo Guangbo Digital Technology Co., Ltd, Guangbo Namometer cooperation and Guangbo oversea company, they all attract a lot of Doctors and masters with professional technology and marketing skills. The physics PVD technics Guangbo researched can make nickel powder, copper powder, compound powder which could replace Silver, Palladium such noble metal super thin powder, it is mainly used for micro-electronics component, then the quality could reach to the top level on the world. Guangbo digital mainly research and produce digital camera, digital album, MP3 ,these digital products, and own 2 technical patent. It has been the pioneer of domestic digital industry. In 1999, as the one of world top three retailer—Carrefour, they found our Group through Our America branch company, and chose Guangbo stationery as the main supplier by the way of internet concentrative bidding. In order to enter into the field of international retail and big purchaser- Walmart, with our America branch company positive cooperation, our group attend internet bidding, depended on novel design, superior quality and reasonable price, finally we got the passport to enter Walmart. What we shall mention is that our competitor not only include Japanese brand-“KOKUYO”, and also Walmart own brand by OEM way.

When Guangbo strengthen the strategy of brand penetration in the world market, he also executes the localization of talent penetration. There are near 50 foreign marketing experts service for Guangbo Group, in addition, we also make a plan of “ night light engineer”, retain some elitists who execute related item or assume technical majordomo in multinational and scientific research academy. By spending their rest time, our company ask them to help us solve the technical problems, which could optimize the appliance, efficiency, imaging of Guangbo digital camera..

A kind of black ant when they advance, they will walk in a column. If you nip the last one of the column, the whole group will be no response to it; If you nip the ant in the middle of column, the ants in the front of column are no response, but the ants behind the middle one, they will run away and stop advancing together in a column; And if you nip the first ant of column, the whole line of ant will collapse. Then we can conclude that the black wipe the ectohormone showing danger the instant it is nipped. Only employees are eligible, corporation could go ahead. That is the talent combination theory that could guide employees developing properly and the key to make the ant dance like elephant.